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Publikasjoner

NIBIOs ansatte publiserer flere hundre vitenskapelige artikler og forskningsrapporter hvert år. Her finner du referanser og lenker til publikasjoner og andre forsknings- og formidlingsaktiviteter. Samlingen oppdateres løpende med både nytt og historisk materiale. For mer informasjon om NIBIOs publikasjoner, besøk NIBIOs bibliotek.

2012

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Sammendrag

Tourism is acknowledged to be an important business sector in rural areas. This paper argues that second-home owners constitute an important market segment for businesses that offer nature-based tourism activities. Previous research has shown that a number of factors influence tourist behaviour. This study examined how motivation and demographic variables affect second-home owners’ intention to purchase three different types of activity products: learning, adventure, and hunting products.We found substantial variations in the purchase intentions for these products among second-home owners. These intentions were influenced by push and pull motivations, age, income and educational level. Secondhome owners with a high intention of purchasing nature-based tourism activity products tend to be young, high-income, and socially oriented risk takers. Businesses offering nature-based tourism activity products should use a combination of demographic and psychographic variables when they segment the second-home market.