Geir Wæhler Gustavsen
Seniorforsker
(+47) 922 64 053
geir.gustavsen@nibio.no
Sted
Ås - Bygg O43
Besøksadresse
Oluf Thesens vei 43, 1433 Ås (Varelevering: Elizabeth Stephansens vei 23)
Forfattere
Geir Wæhler Gustavsen Gry Alfredsen Philip Bester van Niekerk Jonas Niklewski Christian BrischkeSammendrag
Det er ikke registrert sammendrag
Sammendrag
Apples are a healthy and environmentally friendly snack, but the consumption of apples in many countries, including Norway, has decreased in the last fifteen years. This trend has a potential negative impact on public health and the environment. In this paper, we use a consumer survey and a random effect ordered logistic regression model to find out what is most important for people when they buy apples. Ten different values are considered and ranked according to individual’s importance. We find that taste and safety are the most important values for the average individual’s choice of apples, while the appearance and type of apple rank third. The least important values are wrapping size and regional origin. Everyday apple eaters are more concerned about pesticide use and less concerned about price than the average consumers. Furthermore, compared to the average consumer, those with low levels of trust in apple producers and authorities care more about pesticides and environmentally friendly production methods, while consumers with a high level of trust care less about these aspects. Our results indicate that to increase the consumption of Norwegian apples, it is important to maintain or improve their reputation as being tasty and safe to eat.
Forfattere
Geir Wæhler Gustavsen Gry Alfredsen Philip van Niekerk Jonas Niklewski Christian BrischkeSammendrag
Det er ikke registrert sammendrag
Divisjon for matproduksjon og samfunn
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Divisjon for matproduksjon og samfunn
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Divisjon for matproduksjon og samfunn
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Divisjon for matproduksjon og samfunn
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Divisjon for matproduksjon og samfunn
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Divisjon for matproduksjon og samfunn
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