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Publications

NIBIOs employees contribute to several hundred scientific articles and research reports every year. You can browse or search in our collection which contains references and links to these publications as well as other research and dissemination activities. The collection is continously updated with new and historical material.

2012

Abstract

The case provides an overview of a complete fresh strawberry supply network from the perspective of Valldal Grønt AS, a small grower-owned cooperative situated in the picturesque fjords region of North-Western Norway. This case is predominately related to supply chain management (SCM), but may also be used in marketing to illustrate how logistics creates value for end-users; illustrating how logistics processes may be developed to secure market orientation. Furthermore issues regarding food safety, quality, information transparency and ethics are in a subtle manner embedded in the case narrative. The case provides an end-to-end picture; natural given the short time-frame of this product from harvest to consumption. Furthermore the reader is suggested to notice the particularities of this product supply case. Fresh seasonal distribution of Norwegian produced strawberries is as one informant expressed: "Like a completely different planet". These products are heavily embedded in Norwegians’ perception of summer and represent the most important produce when in season measured both in volume and value.