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Publications

NIBIOs employees contribute to several hundred scientific articles and research reports every year. You can browse or search in our collection which contains references and links to these publications as well as other research and dissemination activities. The collection is continously updated with new and historical material.

2012

Abstract

Growing attention is being paid to innovation and creativity and learning as success factors for sustainable competitive advantage and financial performance. This paper examines the relationships between innovation strategy, innovative working climate, learning orientation and financial performance in the context of the Norwegian wood industry. A questionnaire-based survey was sent to CEOs of firms in the wood industry in Norway (241 usable replies, response rate of 49 percent). Innovation strategy embodies four dimensions: the degrees to which innovation in the form of products, processes, and business systems are embedded in the management values and priorities as well as the degree of expenditure in R&D. An innovative working climate is exemplified by team cohesion, supervisory encouragement, resources, autonomy, challenge, and openness to innovation. Both learning orientation and firm innovativeness were conceptualised and analysed as latent second-order constructs using structural equation modelling. The result implied that innovation strategy and an innovative working climate enhanced financial performance in Norwegian wood industry. Furthermore, the findings showed that learning orientation had a positive affect on financial performance positively via firm innovativeness (full mediating effect). Findings suggest that managers in wood industry will not likely benefit financially from a learning orientation without also achieving high levels of firm innovativeness. Moreover, findings suggest that managers should focus on creating an innovative working climate and prioritising an innovation strategy.

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Abstract

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