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Publications

NIBIOs employees contribute to several hundred scientific articles and research reports every year. You can browse or search in our collection which contains references and links to these publications as well as other research and dissemination activities. The collection is continously updated with new and historical material.

2012

Abstract

This study examines the relationship between customer orientation, innovativeness, autonomy, risk taking, growth willingness and growth in low technology micro-firms. A survey was sent to 3000 CEOs in the Norwegian wood industry and resulted in 514 usable respondents. Customer orientation, innovativeness, risk taking, autonomy and growth were conceptualized and analyzed as first order constructs using confirmatory factor analysis and OLS regression. The findings showed that customer orientation, innovativeness and autonomy have a significant impact on growth in micro-firms. The study found no support for interaction effects between innovativeness, autonomy, risk taking and customer orientation, however the interaction effect between customer orientation and autonomy was significant at the 10% level.

Abstract

No abstract has been registered