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Publications

NIBIOs employees contribute to several hundred scientific articles and research reports every year. You can browse or search in our collection which contains references and links to these publications as well as other research and dissemination activities. The collection is continously updated with new and historical material.

2002

Abstract

Norwegian fluid milk consumption has declined steadily over the last twenty years, despite the dairy industry spending increasing amounts of money on advertising. Using a two-stage model, we investigate whether advertising has increased the demand for milk. No effect of advertising on the demand for non-alcoholic beverages is found in the first stage. In the second stage, an almost ideal demand system including advertising expenditures on competing beverages is estimated. The effects of generic advertising within the beverage group are positive and significant for whole milk and negative and significant for lower fat milk. The own-advertising elasticity for the combined fluid milk group is 0.0008. This highly inelastic elasticity suggests that increased advertising will not be profitable for the producers. Several cross-advertising effects are statistically significant, emphasizing the usefulness of a demand system approach.

To document

Abstract

The objectives of this work are; 1) to determine the diffuison coefficients of NOM by diffusivimetry. 2) to compare the results with diffusion coefficients determined by two other methods (fluorescence correlation spectroscopy (FCS) and dynamic adsorption experiments (DAM). 3) to compare molecular weights derived from the diffusion coefficients to molecular weights determined by three different ultra filtration experiments and High Perfomance Size Exclusion Chromatography (HPSEC). The diffusion coefficients determined in this work (stirred diffusion cell) are about 70% higher than determined by DAM, and agree well with diffusion coefficients determined by FCS. Molecular weights determined by HPSEC are of the same magnitude as molecular weights derived from diffusion coefficients. Molecular weights determined by ultra filtration vary considerably depending on the choice of membrane types. Membranes made of cellulose acetate generate results similar to results derived from diffusion coefficients. Membranes made of regenerated cellulose and polyether sulfone appear to retain too much NOM, resulting in artificially high molecular weights.