Anna Birgitte Milford
Research Scientist
(+47) 990 49 836
anna.birgitte.milford@nibio.no
Place
Bergen
Visiting address
Thormøhlensgate 55, 5006 Bergen
Abstract
Apples are a healthy and environmentally friendly snack, but the consumption of apples in many countries, including Norway, has decreased in the last fifteen years. This trend has a potential negative impact on public health and the environment. In this paper, we use a consumer survey and a random effect ordered logistic regression model to find out what is most important for people when they buy apples. Ten different values are considered and ranked according to individual’s importance. We find that taste and safety are the most important values for the average individual’s choice of apples, while the appearance and type of apple rank third. The least important values are wrapping size and regional origin. Everyday apple eaters are more concerned about pesticide use and less concerned about price than the average consumers. Furthermore, compared to the average consumer, those with low levels of trust in apple producers and authorities care more about pesticides and environmentally friendly production methods, while consumers with a high level of trust care less about these aspects. Our results indicate that to increase the consumption of Norwegian apples, it is important to maintain or improve their reputation as being tasty and safe to eat.
Authors
Fride Høistad Schei Mie Prik Arnberg John-Arvid Grytnes Maren Stien Johanesen Jørund Johansen Anna Birgitte Milford Anders Røynstrand Mari Mette TollefsrudAbstract
No abstract has been registered
Abstract
No abstract has been registered
Division of Food Production and Society
Risk management of imported plants and seeds: possibilities for improved pest detection to prevent the introduction and spread of new pests
Plant pathogens and invertebrates harmful to plants continue to threatenfood security and natural habitats. In Norway, the responsibility of performingplant health inspections on imported plants has gradually shifted to importersof plants who are currently responsible for internal pest control and mustbe registered with the Norwegian Food Safety Authority.
Division of Food Production and Society
Sustainable growth of the Norwegian Horticulture Food System – GreenRoad GS35 (“GrøntStrategi mot 2035)
The main aim of GreenRoad is to deliver knowledge and solutions for increased value creation and sustainability in the horticultural food system in Norway.